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Elgin Main Street Program’s annual event showcasing local arts and culture has been transformed into a yearlong initiative to better engage the city’s residents and accommodate area talent, officials said.
Previously held the second weekend in May, Explore Elgin Arts and Culture will now feature events throughout the year. Monthly themes will tie events together and encourage community participation, a shift Main Street Manager Kristina Alvarez said was driven by feedback on the single-weekend format.
“The biggest complaint was that, ‘I couldn’t do this because I was busy,’ or ‘I couldn’t go see that because there was just too much going on,’” she said. “That’s when we thought that it’s really not just for a weekend — why don’t we break it up into something that we can really enjoy the whole year?”
