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BASTROP — A fast-growing barbecue chain is bringing its slow-cooked meats to Bastrop, with a new restaurant set to open by November, company officials said.
Smokey Mo’s BBQ, based out of Austin, plans to open its 22nd casual service location in the Burleson Crossing Shopping Center west of the city. Smokey Mo’s President Craig Haley said the new site is a tactical decision in the company’s largest expansion push yet, looking to support the city’s all-encompassing growth.
“Expanding into Bastrop is a meaningful move as we continue scaling with purpose,” Haley said. “This community is growing fast, especially with its emergence as a tech hub — and it aligns perfectly with our model.”
The city’s Planning and Zoning Commission announced earlier this year several other retail giants coming to the shopping area off of Texas 71. A Longhorn Steakhouse, Sprouts Farmers Market and PetSmart are set to join the existing Lowe’s and Academy Sports.
Growing through a mix of company-owned stores and franchises, Smokey Mo’s reports $1.9 million in average unit sales, according to its 2025 franchise disclosure document. Representatives said the business is attracting interest from both first-time entrepreneurs and seasoned multi-unit operators.
The Bastrop location will be corporate-owned and feature an updated layout, digital ordering technology and streamlined operations to support fast service and consistency. As Smokey Mo’s celebrates 25 years in business, representatives said the addition will bring new jobs and offer residents a reliable dining option grounded in Texas barbecue tradition.
“We’re building something special here, and we’re inviting franchise partners to grow with us,” Haley said. “Our 25th anniversary marks not just a milestone, but a momentum shift.”
The restaurant smokes all meats in-house daily and serves up brisket, turkey, pork, sausage and chicken by the plate or sandwich — alongside the traditional court of accompanying sides.
