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BASTROP — Coloring powerhouse Crayola has launched a creative campaign inspired by a Bastrop fourth grader’s drawing, inviting people worldwide to share how color fuels their imagination.
Nine-year-old Caydence created an artwork titled “Colors of Emotion” that sparked the company’s new initiative, Creative Acts of Color, Crayola officials said in a statement. The yearlong campaign is part of Crayola’s Campaign for Creativity, now in its second year, and aims to highlight how color can connect people and inspire self-expression across generations.
“It reflects Crayola’s ambition to inspire creative endeavors in all forms and celebrate creativity in everyone,” said Victoria Lozano, Crayola’s chief marketing officer. “It extends beyond the arts to illustrate the endless creative behaviors that fuel lifelong growth.”
The campaign invites children and adults around the world to choose a color from Caydence’s drawing and use it to create something personal in any form — whether a poem, recipe, painting, dance, sculpture or code. Crayola plans to feature many of the contributions in upcoming digital and in-person experiences, and has hinted at a colorful surprise for Caydence later this summer.
The initiative is supported by Crayola’s new study showing how color can spark creativity, evoke emotion and support cognitive development, officials said. The broader Campaign for Creativity includes new content and resources to help individuals embrace creativity in everyday life.
“Through Campaign for Creativity, we’re reframing perceptions about creativity and championing these moments as essential to how we express ourselves, solve problems, build relationships and navigate the world around us,” Lozano said. “We hope the world joins us in showing Caydence, and each other, that creativity has no bounds and lives in all of us.”
Participants can share their submissions on social media using the hashtag #StayCreative and tagging @Crayola.
More information is available at Crayola.com.
