Austin, Texas – Last night the Frank Erwin Center won two awards at the Alliance for Women in Media (AWM) Trailblazer and Excellence in Media Awards Gala. The Erwin Center won for Local Agency and staff member Melissa Taylor won the award for Local Agency Production Staff.
The Erwin Center’s marketing team acts as an advertising agency for all public ticketed events at the venue. They conduct market research, develop marketing campaigns, place media buys, traffic spots and ads, create display materials and evaluate the effectiveness of campaigns. In 2019 to date, the team has developed campaigns for the Harlem Globetrotters, Panic! At The Disco, Fleetwood Mac, James Taylor and Bonnie Raitt, Jeff Dunham, Becoming: An Intimate Conversation with Michelle Obama, Bob Seger & The Silver Bullet Band and Monster Jam. Members of the marketing staff include Romina Jara, Melissa Taylor and Anna Wong.
Melissa Taylor was recognized individually by AWM as the winner for Local Agency Production Staff. She studied advertising at the Academy of Art University and Communication Design and Art History at Texas State University. Melissa joined the Erwin Center marketing team in 2014 as a Graphic Designer and supports marketing and advertising efforts through graphic design and production.
“Our marketing team is extremely dedicated and talented and I am so proud of their awards from the Alliance for Women in Media,” said Liz Land, Associate Director for the Frank Erwin Center. “They are consummate professionals and work constantly to develop their skills and excel in their fields. We know how hard they work and it’s great to see their peers recognize this as well.”
AWM began the Trailblazer and Awards of Excellence event in 1997 as a way to honor exceptional individuals in Austin media and its allied fields who have shown support for the organization. Its mission is to harness the promise, passion and power of women in all forms of media to empower career development, engage in thought leadership, and drive positive change for the industry and societal progress.
The Frank Erwin Center, which celebrated its 40th Anniversary in November 2017, has served Central Texans with some of the best in live entertainment. The multi-purpose facility, located on The University of Texas at Austin campus, hosts a variety of events including concerts, theatrical performances, family shows and sporting events. It also serves as the home court for the Texas Longhorns Men’s and Women’s basketball teams.