Southside BBQ expands to northwest Austin Posted in: NewsLifestyle A longtime Elgin institution is making its way to the big city later this year. Famous Elgin barbecue restaurant Southside Market & Barbeque announced on Friday that the company will open another location, this time in north Austin. Southside originated in downtown Elgin in 1882, founded by William J. Moon, who sold meat from a horse-drawn wagon, according to a press release from Southside announcing the Austin location. Due to a lack of refrigeration, Moon would make smoked sausage and barbeque out of whatever meat was left over, and four years later, he opened his first restaurant. In 1968, Ernest Sr. and ...PLEASE LOG IN FOR PREMIUM CONTENT. Our website requires visitors to log in to view the best local news. Not yet a subscriber? Subscribe today!